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Kicking off today, the first stop on the international roadshow dedicated to the new INTENSA special series, a celebration of Alfa Romeo’s identity through exclusive design interventions that exalt its powerful soul and its bold elegance. For the first stop on the international roadshow, the brand has selected its Historical Museum in Arese. Within that icon of its history, Alfa Romeo is unveiling this special new edition that elevates driving pleasure and its timeless beauty to a new dimension, where aesthetics and technology come together to create a unique intensity of emotions.
Following the Italian event to kick off the international roadshow, orders for the Junior INTENSA will open in April, to complete the launch plan for the new special series that began at this year’s Brussels Motor Show when orders opened for the Tonale, Giulia and Stelvio models.
The major star is the distinctive elegance of the golden details, a tribute to the victory, value and exclusivity that have always characterized Alfa Romeo’s DNA. These refined elements embellish each model in the new INTENSA special series, enhancing the sculpted lines of the bodywork and giving it an aura of sophisticated refinement. Inside, the Heritage atmosphere is reflected in the contrasting stitching, combined with fine materials and exclusive finishes, which emphasize craftsmanship and attention to detail.
After all, as evidenced by the countless gems kept in the collection of the Alfa Romeo Historical Museum, gold is not only an aesthetic choice of great charm, but also a hallmark that has spanned the decades, embodying the very essence of the brand in terms of stylistic elegance, artisanship, and technological and sporting supremacy. From the refined workmanship inspired by fine gold smithery to the iconic names such as Freccia d’Oro and Quadrifoglio Oro for its most high-performance creations, this color has always served as a visual and emotional keystone, with the ability to enhance the value of each model and consecrate the most prestigious victories in the various areas in which the brand has ventured.
Alfa Romeo’s history is indeed characterized by technical innovations, sportiness, and national identity. From its earliest victories in car competitions to cutting-edge technology, the focus has always been on intensity of research and development. Just as driving an Alfa Romeo is an intense experience, thanks to the combination of driving dynamics, agility, and the human-machine relationship. The result is driving pleasure that few other brands can match. The extensive wealth of history at the brand, which dates back to 1910, is also full of moments that can be defined as intense, from economic and industrial challenges to great sporting victories. Each phase of its evolution has contributed to building a strong and passionate identity, embodying Italian culture and lifestyle. Intensity is therefore a common thread that runs through the entire history of Alfa Romeo, making it a unique and beloved brand all over the world.
The spirit of the INTENSA special series is fully encapsulated in the famous words of Orazio Satta Puliga, Alfa Romeo’s technical manager from the end of World War 2: “Alfa Romeo is not just a car factory: its cars are something more than conventionally built models. It’s a kind of disease, the enthusiasm for a means of transport. It’s a way of life, a very special way of creating a motor vehicle. Something that resists definitions. Its components are like those irrational traits of the human spirit that cannot be explained by logical terminology.” This quote captures the very soul of the Alfa Romeo brand and is fully reflected in the new INTENSA special series, where every detail has been designed to embody this philosophy and offer a unique and unforgettable experience, paying homage to a legendary history now looking ahead to the future of mobility.
Specifically, Tonale INTENSA features 20” two-tone alloy wheels with a new design, light gold diamond-cut finishes and Dark Miron dark gray matte paintwork. The exterior has a distinctly sporty look, distinguished by gloss black painted moldings and tailpipes with matt Dark Miron accents, exclusive black brake calipers with the Alfa Romeo signature in light gold and the dual chrome-plated exhaust tailpipes (available in the Plug-in Hybrid Q4 version). Three colors are available: Rosso Alfa, Verde Montreal, and Nero Alfa. The interiors offer a refined color contrast and are embellished by the new black Alcantara seats, with contrasting leather-colored stitching, the Alfa Romeo logo embroidered on the front headrests in tan and contrasting anthracite gray stitching, exclusive to the Intensa version. The dashboard has also been embellished, now with exclusive Alcantara upholstery with contrasting tan stitching, multicolored ambient lighting and the new two-tone steering wheel with tan accents and contrasting leather-colored stitching. The “signature” of the special series lays in the Intensa logos in the passenger compartment, embroidered on the front center armrest and heat-embossed on the inner side panels of the front seats. The interior is completed by door panels with contrasting stitching in tan. In the passenger compartment of the Tonale, the standout features were recently introduced with the MY25: the redesigned central tunnel with the new rotary selector for the automatic transmission, and the revamped instrument panel display. Tonale INTENSA has the most comprehensive specifications as standard, including high-level technical and technological equipment such as electronically controlled electronic suspension and level 2 assisted driving, as well as premium content such as the 470-W Harman Kardon 14-speaker audio system with subwoofer, and heated seats with 8-way electric adjustment with 3 settings memories for the driver’s seat. The engines available are the 280-hp Ibrida Plug-In Q4 with 6-speed automatic transmission, the 160-hp Ibrida with variable-geometry turbo (VGT) technology and 7-speed dual-clutch automatic transmission, and the 130-hp Turbo Diesel with 6-speed dual-clutch automatic transmission. In short, the Tonale offering is truly comprehensive, to meet every customer’s requirement.
The highly eye-catching Stelvio INTENSA stands out for its 20-inch matte alloy wheels with light gold finish and black brake calipers with light gold details. The aesthetics of the exterior are further embellished by the Italian flag on the wing mirrors, available in Vulcano Black, Verde Montreal, Rosso Etna (metallic) and Rosso Alfa (pastel). The Stelvio interior features leather sports seats with tan-colored center armrest and matching stitching that extends to the dashboard, door panels, and rear seats. The same color combination can also be seen on the steering wheel, where specific tan accents blend perfectly with the black Alcantara upholstery. The interior conveys quality and refinement through characterizing details such as the Alfa Romeo logo embroidered on the front headrests, “Intensa” embroidery in black on the central armrest and the dashboard upholstered in leather. Stelvio also features aluminum components, such as sports pedals and paddle shifters, to enhance its sporty character. Technical specifications include synaptic dynamic control (SDC) suspension, ensuring precise and agile driving dynamics. Stelvio INTENSA is offered in combination with the 280-hp GME turbo petrol engine, both with all-wheel drive and rear-wheel drive, and with the 210-hp (AWD) and 160-hp (RWD) JTDM engines.
No less fascinating is the Alfa Romeo Giulia INTENSA, featuring 19-inch diamond-cut alloy wheels in two tones with matte finish and black brake calipers embellished with light gold details. The Giulia’s distinctive design is complemented by the Italian flag on the wing mirror caps. The colors available include Vulcano Black, Verde Montreal, Rosso Etna (metallic) and Rosso Alfa (pastel). The interior conveys quality and refinement through the use of prestigious materials, such as leather on the dashboard and door panels. The leather seats, with a tan-colored center armrest and matching stitching, add an elegant and sporty touch. The same color combination can also be seen on the steering wheel, where specific tan accents blend perfectly with the black Alcantara upholstery. Aluminum components, including sports pedals and paddle shifters, complete the interior. The Giulia INTENSA also features a large 12.3-inch TFT display, as well as an infotainment system with an 8.8-inch screen equipped with navigation and the Harman Kardon audio system. The engines include the 280-hp petrol model available in both rear-wheel drive and all-wheel drive, the 210-hp JTDM with all-wheel drive, and the 160-hp JTDM with rear-wheel drive.
Finally, Junior INTENSA is dedicated to those looking for a compact and versatile car without sacrificing the brand’s typical refinement and sportiness. Externally, it will offer 18-inch diamond-cut alloy wheels in two tones and light gold details. The body kit, in gloss black with gold details, further enhances its sportiness. Junior INTENSA will be available in Nero Tortona and Rosso Brera. The atmosphere in the interior features an elegant use of tan color: the Alfa Romeo logo is embroidered on the front headrests and tan stitching embellishes the door panels, steering wheel and central armrest with the embroidered “INTENSA” signature clearly marking out the trim level. The seats with their elegant anthracite gray stitching are upholstered in Alcantara, a material that also envelops the dashboard and central tunnel, for a refined environment. Junior INTENSA will also include the Techno Pack, for superior riding comfort. In terms of engines, this special series is available in the 136-hp hybrid configuration, as the 145-hp Ibrida Q4, or in the 156-hp electric version.