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AW Rostamani Trading Company, the strategic arm of AW Rostamani Group’s mobility services division, and Groupauto Middle East, Africa & India, a regional subsidiary of Groupauto International, one of the world’s largest international automotive trading groups, have entered a strategic partnership to drive innovation and growth in the automotive aftermarket sector.
The agreement was formalised at AW Rostamani Group’s Head Office, with the signing ceremony attended by Sanaa Ouahmane, CEO of AWR Mobility Services & AWR Trading, and Mesut Urgancilar, Managing Director of Groupauto Middle East, Africa & India.
This collaboration represents a significant milestone for both entities, combining AWR Trading’s regional expertise and distribution capabilities with Groupauto’s global network spanning 33 subsidiaries and over 114 countries. By aligning strengths, both parties aim to elevate supply chain efficiencies, enhance supplier engagement, and expand market access – ultimately benefiting the broader automotive aftermarket industry in the region.
Sanaa Ouahmane, CEO of AWR Mobility & AWR Trading, commented on the partnership: “At AWR Trading, we are committed to driving innovation and expanding our capabilities within the automotive aftermarket industry. Our partnership with Groupauto Middle East, Africa & India enables us to tap into their extensive global network and supplier relationships, reinforcing our position as a leading distributor in the region. This collaboration allows us to not only enhance our access to high-quality automotive components but also bring greater efficiencies and value to our customers.”
Mesut Urgancilar, Managing Director, Groupauto Middle East, Africa & India, stated: “We are happy and honoured to enter this partnership with AWR Trading. With the strong presence and expertise of AWR Group in this region and the global automotive network of Groupauto, we look forward to synergies for both the Groups and enhanced presence in this region. Groupauto looks forward to working with AWR Trading on all aftermarket products, workshop programmes and digitalisation in line with their vision of growth and innovation.”
Through this partnership, both AWR Trading and Groupauto Middle East, Africa & India will unlock new opportunities. AWR Trading will gain optimised procurement processes and cost advantages on key brands under its distribution portfolio, while Groupauto strengthens its regional foothold and expands collaboration with a trusted and established partner in the UAE. Together, both companies are setting new benchmarks for innovation, efficiency, and customer value within the automotive aftermarket sector.
This agreement highlights AW Rostamani Group’s and Groupauto’s shared vision for strategic growth and industry leadership. By leveraging their collective expertise and resources, they aim to create a more connected and competitive aftermarket ecosystem in the Middle East and Africa.